You really don't get it, do you? I guess it's just one of those things you have to live in the UK to understand. I don't think we're ever going to be able to explain to you how it's Mofatt trolling and just how funny it is that certain sections of fandom take anything he says as if it's serious.
The aim of a press release is to create interest and controversy to lift your programme out of the mass of others being shown that week. You have to make it sound as controversial as possible to get the papers to report it, then you have to go out and reinforce that. Mofatt has enough clout in the industry that what he says will be reported - he chooses to use that to keep people talking about his show (for good or bad - no publicity is bad publicity). He also chooses, for a number of reasons to troll over serious internet fans especially those who do things like give away spoilers. He's very much getting his own back and it's funny to watch.
Re: ambiguity my ass
The aim of a press release is to create interest and controversy to lift your programme out of the mass of others being shown that week. You have to make it sound as controversial as possible to get the papers to report it, then you have to go out and reinforce that. Mofatt has enough clout in the industry that what he says will be reported - he chooses to use that to keep people talking about his show (for good or bad - no publicity is bad publicity). He also chooses, for a number of reasons to troll over serious internet fans especially those who do things like give away spoilers. He's very much getting his own back and it's funny to watch.